| Market Position |
Value / slim-profile rigid core |
Mainstream / balanced dealer line |
Thicker premium / project direction |
Target channel, end-user expectation and competing local products |
| Typical Application Direction |
Residential, renovation, rentals, selected light commercial |
Residential, dealer programs, multifamily, selected commercial |
Premium residential, hospitality and commercial/project review |
Actual traffic zone rather than building name alone |
| Wear Layer |
Must be specified independently from total plank thickness |
Wear layer in mm or mil, UV finish and intended traffic |
| Backing / Underlay |
May be attached or separate depending on the approved product program |
Backing material, backing thickness and whether it is included in the quoted overall thickness |
| Click System |
Profile accuracy and joint consistency remain critical at every thickness |
Approved locking profile, milling quality and multi-plank installation test |
| Subfloor |
Flatness is especially important for a slim rigid plank |
Still requires a stable, suitably prepared substrate |
Extra thickness does not correct major subfloor defects |
Flatness, moisture, movement, cleanliness and compatible underlayment rules |
| OEM Potential |
Décor, surface, wear-layer direction, backing, labels and packaging can be planned by program |
Freeze the physical sample and written SKU before bulk production |